Case Study: The Jockey Club boosts revenue and ticket sales with Ve Global

The Jockey Club - Customer Case Study

Ve Global worked with The Jockey Club, a major British horseracing group, to address a two-fold challenge. The customer needed to reduce the number of users abandoning its racecourse websites during the booking process while also driving new, high-quality traffic to increase ticket sales, all while maintaining a high level of customer engagement.

The solution implemented by Ve involved a suite of products. Ve's Digital Assistant and onsite messaging tools were used to engage visitors and prevent them from leaving, while its programmatic advertising solution was deployed for prospecting and retargeting to drive relevant traffic. This approach from Ve delivered significant results, including a 295% revenue uplift from the Digital Assistant and an 894% return on investment for the advertising campaigns.

The Jockey Club

Richard Jaques

Regional Head of Marketing