Case Study: The Gresham Hotel boosts online bookings with Ve Global

The Gresham Hotel - Customer Case Study

The Gresham Hotel, a four-star luxury hotel in Dublin, worked with Ve Global to address the challenge of increasing online bookings by re-engaging users who were abandoning their booking process on the hotel's website. The hotel sought to use on-site prompts and follow-up communications to recover this potentially lost revenue.

Ve Global implemented a three-part solution using their VeContact, VePrompt, and VeAds applications. This included a three-stage automated email cycle, customized on-site prompts for specific events, and personalized display retargeting ads. The results were significant, with Ve Global ultimately driving over 26% of the hotel's online sales year-on-year, alongside a 4% increase in bookings from on-site engagement and strong email marketing performance metrics.

The Gresham Hotel

Stephen Williams

Group Sales & Marketing