Case Study: Telecharge boosts Broadway ticket sales with Ve Global

Telecharge - Customer Case Study

Telecharge, the official box office for Broadway and Off Broadway theater tickets, faced the challenge of re-engaging 90,000 weekly visitors who were not converting and capturing lost ticket revenue for over 26 shows. They partnered with the vendor Ve Global to leverage their valuable first-party data and create an effective targeting and retargeting strategy to attract new audiences and drive sales.

Ve Global implemented a solution using advanced audience segmentation, analyzing shopper data to categorize users by factors like show interest and purchase history. Their strategy included show-by-show and cross-show retargeting, along with campaigns on channels like Facebook and premium PMP placements. This approach greatly exceeded expectations, recovering over $2 million in lost revenue and beating target eCPAs by significant margins, such as achieving a $76.27 eCPA against a $100 goal for one major show.

Telecharge

Kyle Wright

Senior Marketing Manager