Case Study: Pontins boosts bookings and revenue with Ve Global

Pontins - Customer Case Study

Pontins, a longstanding UK holiday resort company, faced the common travel industry challenge of a high online booking abandonment rate, which was over 80%. To address this, they partnered with vendor Ve Global to implement its re-engagement platform and reduce lost sales.

Ve Global's solution was a two-pronged approach using its VeContact and VeChat applications. This involved a multi-stage, responsive email campaign to recapture customers and an onsite chat tool with optimized imagery and messaging. The results were significant, including an 83% increase in emails delivered, a 512% uplift in chat engagement, and a massive 1,254% increase in average revenue per abandoned booking, dramatically improving conversion rates for Pontins.

Pontins