Case Study: Nissan improves used car engagement and leads with Ve Global

Nissan - Customer Case Study

Nissan, a Japanese multinational automotive manufacturer, faced the challenge of effectively communicating the benefits of its CARED4 used car program to potential buyers and proving the true value of its programmatic display advertising. They needed a campaign that built trust throughout the customer journey and provided superior reporting on its performance.

Ve Global implemented a data-led programmatic display campaign for Nissan. The solution utilized Ve's exclusive data sources and proprietary technology for insight-driven prospecting, continual optimization, and intelligent retargeting with dynamic creative. This approach resulted in an 81% improvement in cost per lead, a 371% increase in enquiries via click-to-call, and a 51% uplift in engagement, proving the value of display advertising for Nissan's used car market.

Nissan