Case Study: Manchester Metropolitan University boosts Open Day registrations and attendance with Ve Global

Manchester Met University - Customer Case Study

Manchester Metropolitan University needed to engage high-quality prospective students and drive more registrations and attendance for its Open Days in a highly competitive digital landscape. Ve Global addressed this challenge using its data-driven programatic advertising, email remarketing, and its Digital Assistant service to reach and convert the right audience.

Ve Global implemented a sophisticated strategy combining intelligent programmatic ad targeting based on demographic and behavioral data, personalized retargeting ads, and onsite messaging to reduce page abandonment. This solution, managed by Ve's team, drove significant results including a 65% registration-to-attendance rate, with 92% of campaign traffic coming from their programmatic advertising.

Manchester Metropolitan University