Case Study: Liverpool FC boosts online merchandise sales with Ve Global

Liverpool FC - Customer Case Study

Liverpool FC Retail sought to boost its online merchandise sales and combat the high industry abandonment rate of 81%. To address this challenge, they partnered with Ve Global to implement its onsite engagement, email remarketing, and programmatic advertising tools.

Ve implemented a full-funnel strategy. This began with onsite engagement using dynamic messaging to keep users from leaving. The solution was complemented by email remarketing and programmatic advertising to retarget users who had abandoned their carts. This approach, which Ve continuously optimized, drove over 27% of the online merchandise sales, with an impressive email click-to-conversion rate of 55.8%.

Liverpool FC

Harriet Johnstone

Digital Marketing Executive