Case Study: Guts achieves lower CPA and higher conversions with Ve Global’s Volvelle

How Guts Achieved a Superior Click Rate and Cpa by Switching to Ve’s Digital Advertising Buying Platform, Volvelle

Guts, an online casino and sports betting site, sought to improve returns from its digital advertising budget to drive new traffic and increase player deposits. They engaged vendor Ve Global to use their Volvelle digital advertising buying platform for running targeted prospecting and retargeting campaigns.

Using Ve's platform, which leverages iGaming data and custom bidding strategies, Guts achieved a 0.13% click-through rate. The solution delivered significant results, including four times lower cost per acquisition for new registered clients and twice the volume of new deposit contributions compared to a benchmark campaign.

Guts

Patrik Lööf

Digital Manager