Case Study: Great Western Railway boosts bookings and cuts CPA with Ve Global

Great Western Railway - Customer Case Study

Great Western Railway, a major British train operator, needed to drive higher-quality traffic to its website, recover users who abandoned bookings, increase new-customer conversions, and meet a strict CPA target of no more than £4.25. Ve Global supported GWR with its programmatic advertising solution and industry expertise to address these challenges.

Ve Global implemented dynamic, personalized retargeting ads based on data insights and buyer-journey segmentation, while continually A/B testing creative and optimizing timing. The campaign delivered nearly 29,000 conversions in October, an ROI of over 11,000%, a 24% increase in new customers in the first month, and CPA improvements from the £4.25 target to £1.13 by January 2016 and £0.41 by October 2016.

Great Western Railway