Case Study: Great Dublin Bike Ride achieves higher sign-ups with Ve Global

Great Dublin Bike Ride - Customer Case Study

Great Dublin Bike Ride wanted to increase awareness and drive event sign-ups, but its previous Facebook and PPC-led campaigns were no longer enough to hit a much higher target. Working with Ve Global, and using tools including Digital Assistant, targeted display advertising, and email remarketing, the team needed to reach a broader audience on a modest budget.

Ve Global implemented a full-funnel strategy that improved onsite engagement with timely sign-up prompts and social sharing, while also using programmatic ads and personalized email remarketing to re-engage interested users. The campaign delivered 676 sign-ups, a €2.2 CPA, and 13.2% of event sign-ups, with email remarketing achieving a 77% open rate, 34% open-to-click rate, and 30% conversion rate.

Great Dublin Bike Ride

Ian Cairns

Account Manger (Digital & Design), Titan Experience