Case Study: FX Trading achieves a 74% CPA decrease with Ve Interactive's RTB campaign

FX Trading - Customer Case Study

Ve Global worked with FX Trading, a client looking to target a wealthy UK audience to drive demo account sign-ups for its Forex trading tools. The challenge was to run an efficient real-time bidding (RTB) campaign to reach this specific demographic and achieve a target cost per acquisition (CPA).

The solution involved a highly optimized RTB campaign utilizing Ve Global's extensive data in the finance vertical. The campaign employed geo-targeting, behavioral, contextual, and retargeting strategies, with continuous optimization that identified midweek evenings as the best performing time. This strategy deployed by Ve Global led to a 74% decrease in CPA, achieving a final cost per acquisition of £117.65 against a target of £120.