Case Study: Electric Castle boosts attendance and ticket sales with Ve Global

Electric Castle - Customer Case Study

Electric Castle, a music and arts festival in Romania, wanted to increase awareness and scale attendance for its annual event. The festival partnered with vendor Ve Global to adopt a full-funnel digital strategy aimed at driving online ticket sales.

Ve implemented a strategy using its programmatic advertising, email remarketing, and a Digital Assistant tool. This approach reached a unique audience of 2.1 million, achieved a 63.2% onsite conversion rate, and reduced year-on-year CPM costs by 67%. The results contributed to the festival's largest event ever, with Ve's solutions successfully driving qualified traffic and direct sales.

Electric Castle

Andi Vanca

Head of Communications