Case Study: Best Western achieves 6-fold more bookings with Ve Global

Best Western - Customer Case Study

Best Western, the global hotel chain, faced high booking cancellation rates on its German website as travelers compared offers across many sites before completing a reservation. To address this challenge, Best Western worked with Ve Global and used onsite engagement plus email remarketing solutions to improve conversions and recover abandoned bookings.

Ve Global implemented a tailored, real-time onsite engagement campaign and automated personalized email remarketing based on user behavior. The result was a 6-fold increase in bookings, along with a 62% email open rate and 60% email click-through rate, helping Best Western significantly boost direct bookings through bestwestern.de.

Best Western

Alexander Birk

Director Strategic Marketing & Distribution