Case Study: Bauer Media Group achieves 35% higher listenership with Ve Global

Bauer Media - Customer Case Study

Bauer Media Group wanted to boost brand awareness and grow listenership for NRJ Sweden, especially as it launched a new morning show without an existing fan base. To meet this challenge, Bauer Media worked with Ve Global and its programmatic video advertising solution to reach a competitive audience more effectively.

Ve Global implemented targeted pre-roll and in-app video ads using its user data, content and affinity targeting, and controlled frequency caps. The campaign delivered a 1.35% click-through rate, a 75% completion rate, and a 35% increase in NRJ’s listenership during the campaign period, demonstrating strong ROI.

Bauer Media Group

Jakob Gravestam

Group Marketing Director