Case Study: Wyoming Office of Tourism drives $115M economic impact with VDX.tv TV Magnify

Wyoming Office of Tourism drives $115M economic impact with VDX.TV

The Wyoming Office of Tourism partnered with VDX.tv to drive awareness and engaged trip planning for the destination. The challenge was to effectively connect with targeted travel audiences to inspire meaningful action and generate a measurable economic impact for the state.

VDX.tv implemented its TV Magnify solution, which combined CTV advertising with household device retargeting. This cookie-less strategy was highly successful, driving over $115M in economic impact for Wyoming. The campaign resulted in a 9x increase in incremental bookings and searches, with VDX.tv contributing to 40% of the campaign's total hotel bookings and 50% of its hotel revenue.

Wyoming Office of Tourism