Case Study: Woolworths boosts shopping engagement with VDX.tv

Woolworths drives 5K+ engagements with VDX.TV

Woolworths, a leading supermarket retailer, sought a video advertising partner to help amplify its video content and raise awareness for its loungewear range. The goal was to deliver a more seamless shopping experience. They partnered with VDX.tv to complement their existing social and linear TV strategy.

VDX.tv implemented its interactive video-driven ad formats for Woolworths. The solution featured a main video tab for brand awareness and a secondary interactive product gallery tab that allowed users to browse and shop the loungewear collection directly. This approach successfully drove high engagement, resulting in an average time spent of 16.61 seconds, a 1.08% clickthrough rate, and over 5,000 total engagements for the campaign.

Woolworths