Case Study: Volkswagen boosts awareness for My Renting with VDX.tv

Volkswagen achieves 100% video viewability with VDX.TV

The German auto manufacturer Volkswagen sought to increase awareness for its "My Renting" initiative following the COVID-19 lockdown. The challenge was to educate customers on this new SUV rental option and generate sales. Volkswagen and its media agency, PHD, partnered with VDX.tv to launch a viewable, video-driven brand experience across desktop, mobile, and CTV devices.

VDX.tv leveraged existing video assets within its high-impact video units, which included an interactive tab with more information. The campaign was targeted at in-market auto intenders using VDX.tv's audience data and delivered across multiple devices. The solution achieved 100% viewability verified by Moat, an average in-view time of 20.6 seconds, and over 15,000 interactions.

Volkswagen