Case Study: University of Tasmania boosts prospective student engagement with VDX.TV

University of Tasmania boosts click-through rate 150% with VDX.TV

The University of Tasmania, a public research institution, sought to drive student applications and build a database of prospective students. They partnered with the vendor VDX.tv and its Video Magnify solution to create an engaging video-powered campaign to reach qualified audiences.

VDX.tv developed interactive video ads that showcased the university's offerings through video, courses, and application tabs. This solution resulted in a video completion rate 26% higher than benchmark, a click-through rate 150% higher than benchmark, and an average time spent 37% longer than benchmark, effectively driving qualified site traffic and engagement.

University of Tasmania