Case Study: University of Otago boosts science programme awareness and applications with VDX.tv

University of Otago drives 68K CTV views with VDX.TV

The University of Otago sought to raise awareness of its Science programmes and increase applications for its priority departments. To address this challenge, the university partnered with the vendor VDX.tv to implement an interactive, video-driven campaign utilizing products like TV Magnify and Video Magnify.

VDX.tv's solution was a cross-screen campaign that ran across CTV, desktop, mobile, and Digital-Out-Of-Home. It featured interactive ad formats with compelling messaging and strategic audience targeting to engage prospective students. The campaign delivered significant results for VDX.tv's customer, including 68,000 CTV views, a 7% CTV engagement rate, and a 1.3% click-through rate, successfully driving applications for the university.

University of Otago