Case Study: Unilever increases awareness for Axe Ice Chill with VDX.tv interactive video experiences

Unilever boosts Axe Ice Chill awareness with VDX.TV, driving 97% unique reach

Unilever sought to boost awareness for its new Axe Ice Chill deodorant with an innovative and creative video campaign. Their challenge was to deliver a rich interactive experience that provided both sensorial and educational product information. They partnered with the vendor VDX.tv to achieve this goal.

VDX.tv implemented a multi-frame interactive video solution featuring a comparison slider and a product gallery, which ran across desktop, mobile, and instream. Using a CPV pricing model to guarantee 100% viewability and a suppression list to reach new consumers, VDX.tv delivered exceptional results. The campaign achieved a 97% unique reach, an average time spent of 11 seconds (38% higher than benchmarks), and a 5% engagement rate (2.5 times higher than benchmarks).

Unilever