Case Study: Toyota achieves 100% verified viewability with VDX.TV

Toyota drives Fortuner awareness with VDX.TV and 100% verified viewability

Toyota wanted to raise awareness and generate interest for its new Fortuner model launch, targeting auto enthusiasts and in-market intenders. The challenge was to educate this audience on the car's new safety and luxury features in an engaging way. They partnered with VDX.TV to utilize its interactive video ad format.

VDX.TV implemented a video-driven solution with interactive tabs that allowed users to explore color options and detailed features. This approach resulted in a highly successful campaign with 100% viewability verified by MOAT. The solution delivered strong engagement, with a "Colours" tab CTA achieving a 1.71% click-through rate and a "Highlights" tab driving further interest. VDX.TV provided an innovative platform that met Toyota's KPIs and effectively reached its targeted audience.

Toyota