Case Study: Telkom achieves 4K qualified clicks and 100% viewability with VDX.TV

Telkom drives 4K qualified clicks with VDX.TV

Telkom, a major integrated communications company in Africa, sought to create an exciting campaign for its 10th Mobile Birthday that would stand out in a competitive market. They partnered with vendor VDX.tv to utilize its innovative and customizable video ad solution to captivate their audience.

VDX.tv implemented interactive video ad units across desktop and mobile, featuring a full-screen video and a customized promotional canvas. The solution used geotargeting and interest-based data to reach key consumers and operated on a CPV model guaranteeing 100% viewability. The VDX.tv campaign delivered strong results, including 4,000 qualified clicks to the promotion page and 141 hours of engagement, effectively capturing user attention.

Telkom