Case Study: Switzerland Tourism boosts reach and engagement with VDX.tv

Switzerland Tourism reaches 96% VCR on CTV with VDX.TV

Switzerland Tourism, the national marketing organization for Switzerland, faced the challenge of re-engaging potential travelers and promoting its Grand Tour following a travel lull. To reach new audiences and raise awareness, they partnered with vendor VDX.tv to implement an omnichannel video solution.

VDX.tv deployed a strategy using CTV and digital video across devices to extend reach and leverage household influence. The solution featured interactive video ad units with tabs containing an interactive map and a gallery, which drove high-quality traffic to their website. The campaign achieved a 96% VCR on CTV, a 77% VCR across all screens, and a 3.8% engagement rate, successfully helping Switzerland Tourism reconnect with a large audience.

Switzerland Tourism