Case Study: Switzerland Tourism reduces carbon emissions in travel ads with VDX.tv and Scope3 Climate Shield

Switzerland Tourism cuts campaign carbon emissions by 81% with VDX.TV

Switzerland Tourism wanted to promote three holiday destinations for its 2024 winter campaign. Their challenge was to effectively engage consumers and inspire travel while also minimizing the campaign's carbon footprint and environmental impact. They partnered with vendor VDX.tv to achieve this.

VDX.tv utilized Scope3’s Climate Shield solution to block high-emissions ad inventory. They built interactive video ad experiences for the three destinations and delivered them across CTV, desktop, and mobile. The campaign emitted only 1.02 tons of carbon, which was 81% less than an average digital ad campaign. VDX.tv also delivered high performance, with a 4.0% engagement rate and a 1.6% click-through rate.

Switzerland Tourism