Case Study: Sulwhasoo boosts awareness and consideration with VDX.tv's integrated CTV, DOOH, and retargeting campaign

Sulwhasoo drives 3.25M impressions with VDX.TV

Sulwhasoo, a luxury Korean skincare brand, partnered with VDX.tv to support its rebrand launch and build awareness among new consumer segments. The challenge was to introduce the refreshed brand to net-new luxury skincare buyers at scale while reinforcing Sulwhasoo’s premium positioning, ultimately driving retail sales.

VDX.tv implemented an integrated campaign using its TV Magnify solution across connected TV and online video, alongside a digital out-of-home (DOOH) retargeting strategy. This approach delivered high-impact, engaging creative to new audiences, achieving over 3.2 million impressions with TV Magnify and a 6.50% interaction rate. The campaign introduced the brand to over 302,000 unique households and successfully drove meaningful lower-funnel results by directing consumers to key retailer pages.

Sulwhasoo