Case Study: South African Tourism achieves 100% viewability and strong engagement with VDX.TV

South African Tourism drives 5.39% engagement with VDX.TV

South African Tourism faced the challenge of staying connected with its community and remaining top-of-mind for future tourists during the COVID-19 pandemic. The agency wanted to foster a sense of reassurance and inspire future travel. To achieve this, they partnered with vendor VDX.tv to implement a video-driven campaign.

VDX.tv implemented an omnichannel video solution across desktop, mobile, and instream, utilizing a CPV pricing model to guarantee 100% viewability. The campaign featured inspirational video assets with customized messaging and was delivered through a network of local websites. The results were highly successful, with the campaign achieving a 100% viewability rate, a 5.39% engagement rate, and a 19.88% post-engagement click-through rate.

South African Tourism