Case Study: Sanlam boosts personal loan consideration with VDX.tv interactive video ads

Sanlam drives 85.73% CTV video completion with VDX.TV

Sanlam, an African non-banking financial services group, partnered with VDX.tv to boost consideration for its personal loan services. The challenge was to create engaging video ad experiences that would capture the attention of qualified audiences and drive them to the Sanlam website.

VDX.tv designed a multi-frame interactive video campaign that ran across Connected TV, desktop, and mobile devices. The solution included interactive tabs with educational content and strong calls-to-action. This strategy delivered outstanding results for Sanlam, including an 85.73% video completion rate and a 2.65% engagement rate, effectively driving growth and awareness.

Sanlam