Case Study: Samsung boosts awareness and engagement with VDX.TV’s Full Video Experience

Samsung reaches 233,461 users with VDX.TV

Samsung sought to raise awareness and drive engagement for the launch of its new Galaxy Note 20 smartphone across multiple countries. To cut through a competitive media landscape, Samsung and its media agency partnered with VDX.tv for a full video experience.

VDX.tv developed an omnichannel solution using its suite of tailored video ad units to showcase the smartphone in a seamless and impactful way. The interactive ads featured compelling video, product information, and calls-to-action. This VDX.tv campaign successfully reached 233,461 unique users, achieving a 5.43% engagement rate and an average time spent of 13 seconds.

Samsung