Case Study: Samsung drives awareness and engagement for Galaxy Watch launch with VDX.tv

Samsung drives 1M+ impressions with VDX.TV

Samsung partnered with VDX.tv to launch its new Galaxy Watch Ultra and Galaxy Watch8 Series, aiming to move consumers from awareness to consideration. The challenge was to reach a wide audience across New Zealand while creating opportunities for meaningful engagement with the product features. VDX.tv's Influence Product Purchase solution was used to address this goal.

The solution combined premium CTV and DOOH placements to reach target audiences with high-impact, interactive creative. The campaign delivered over 1 million impressions and significantly exceeded engagement benchmarks, achieving a 5.28% CTV engagement rate. VDX.tv successfully provided Samsung with broad national exposure and meaningful consumer interaction throughout the launch period.

Samsung