Case Study: Renault drives high-impact cross-device engagement with VDX.tv

Renault drives 200k+ complete views with VDX.TV

Renault, a French automobile manufacturer, partnered with the advertising technology vendor VDX.tv to drive engagement and consideration for the launch of its new Clio E-Tech Hybrid vehicle. The challenge was to effectively reach their target audience with an innovative and impactful cross-device campaign.

VDX.tv implemented a comprehensive solution using its TV Magnify and Video Magnify products to serve interactive ads on connected TVs and across personal devices. This strategy generated over 200,000 completed views and a high 7.7% interaction rate. The campaign successfully delivered significant active attention, with an average of 19.6 seconds of verified view time, and drove substantial site traffic. VDX.tv's solution proved highly effective in creating a meaningful and measurable connection with the audience.

Renault