Case Study: Purple Mattress boosts brand awareness and purchase intent with VDX.tv video ad formats

Purple boosts unaided brand awareness 54.7% with VDX.TV

Purple, a mattress company, worked with vendor VDX.tv to implement a digital video advertising campaign across mobile, desktop, and CTV devices. The goal was to drive both upper and lower funnel objectives, aiming to increase overall brand awareness, consideration, and purchase intent for its products.

The solution from VDX.tv utilized video ad formats that highlighted Purple's advanced mattress technology and included an interactive map to drive in-store traffic. A study conducted with Dynata measured the campaign's effectiveness, revealing significant lifts across key metrics. VDX.tv delivered these results: a +54.7% increase in unaided brand awareness, a +30% lift in ad awareness, a +8.7% rise in brand favorability, and a +24.9% increase in purchase intent.

Purple