Case Study: Plan International Canada achieves 3.1X ROAS with VDX.tv

Plan International Canada drives 3.1X ROAS with VDX.TV

Plan International Canada, a member of a global organization advancing children's rights, sought to raise awareness and drive donations for its Gifts of Hope initiative. To achieve this, they partnered with VDX.tv to test the efficacy of video advertising in prospecting new donors and retargeting site visitors during their key annual campaign.

VDX.tv implemented a solution using opt-in ad formats and a cost-per-view pricing model to guarantee viewability. They built a custom ad unit to showcase the campaign video, seamlessly incorporating a strong call-to-action to drive donations. Using proprietary interest-based and channel targeting, VDX.tv successfully reached new audiences and high-value supporters. The campaign achieved a 3.1x return on ad spend, a 41% increase in total donations, and a 53% increase in revenue year-over-year.

Plan International Canada