Case Study: Pizza Hut drives awareness and orders with VDX.TV

Pizza Hut drives 3,600+ orders with VDX.TV

Pizza Hut, one of the largest global pizza chains, wanted to drive awareness and increase revenue during their short-term seasonal and holiday promotional campaigns. Their challenge was to generate online takeout and delivery orders within these brief time periods. They partnered with VDX.tv to utilize its tailored video-driven experiences.

VDX.tv implemented high-impact, interactive video units priced on a Cost per View model, which guaranteed highly viewable and validated impressions. Their optimization algorithm targeted users most likely to convert. For one campaign, VDX.tv drove over 3600 total orders, which was 2.6 times higher than Pizza Hut's goal, and achieved a 61% more efficient cost per acquisition than targeted.

Pizza Hut