Case Study: PepsiCo boosts Doritos engagement and consideration with VDX.TV

PepsiCo boosts Doritos engagement 2.7X with VDX.TV

PepsiCo sought to drive engagement and consideration for its Doritos "Crunch On Game On" promotional campaign, which offered consumers a chance to win an Xbox. To achieve this, PepsiCo and its media partner worked with VDX.tv on an interactive video advertising solution.

VDX.tv implemented multi-tab interactive ad units that were delivered cohesively across CTV, desktop, and mobile devices. The solution successfully boosted engagement, with key metrics like average time-spent and click-through rate significantly exceeding benchmarks. A study by Cint validated that the VDX.tv campaign generated a lift in brand favorability and found that 98.6% of surveyed respondents were more likely to buy Doritos after viewing the ad.

PepsiCo