Case Study: Ocean Basket drives brand awareness and dine-in consideration with VDX.tv

Ocean Basket achieves 100% viewability with VDX.TV

Ocean Basket, a casual seafood restaurant chain with over 200 locations, sought to increase brand awareness and drive dine-in or takeout traffic through value meal promotions. They partnered with vendor VDX.tv to amplify their video assets and boost consumer engagement using an omnichannel digital approach.

VDX.tv implemented its VDX (video-driven experiences) units across desktop, mobile, and instream platforms. These high-impact, interactive ads featured compelling video content and menu options to entice engagement. Using behavioral and contextual targeting, the campaign achieved outstanding results for Ocean Basket, including over 274,000 validated views, a 23.48% post-engagement click-through rate, and 100% viewability.

Ocean Basket