Case Study: Mazda achieves higher engagement and vehicle awareness with VDX.tv

Mazda boosts engagement to 2.57% with VDX.TV

Mazda, operating in a highly competitive automotive market, sought new and innovative ways to engage potential buyers and increase awareness for its CX-5 model. To meet this challenge, Mazda partnered with the vendor VDX.tv to develop an immersive content solution.

VDX.tv implemented a campaign that integrated credible auto-specific content from Motor Trend into an engaging video-driven experience. This solution delivered significant results for Mazda, eclipsing VDX.tv's benchmarks with an 8.04% click-through rate, a 2.57% engagement rate, and an average of 32 seconds spent in-unit. The VDX.tv campaign successfully achieved a significant lift in brand and vehicle awareness among key target audiences.

Mazda