Case Study: L’Oréal Spain boosts Biotherm Blue Therapy awareness and consideration with VDX.tv omnichannel video

L’Oréal Spain boosts Blue Therapy awareness with VDX.TV’s 80% completion rate

L'Oréal Spain, in partnership with media agency Zenith Spain, worked with VDX.tv on an omnichannel campaign to increase awareness and consideration for Biotherm's new "Blue Therapy" skincare line. The challenge was to educate consumers about the new Pro-Retinal product and the wider range while allowing them to choose the best product for their skin type and age.

VDX.tv implemented a solution using innovative, video-driven ad units delivered across CTV/OTT, desktop, and mobile. These interactive units featured a compelling video and a product gallery tab where users could select their age range to find the perfect product. The VDX.tv campaign achieved impressive results, including an 80% completion rate, a 24% interaction rate, and an average time spent of 17 seconds, successfully increasing product awareness and consideration.

L’Oréal Spain