Case Study: Lexus South Africa raises hybrid awareness with VDX.TV

Lexus South Africa drives 2.15% engagement with VDX.TV

Lexus South Africa worked with vendor VDX.TV to drive awareness for its hybrid vehicle Spekboom Initiative and educate consumers about its eco-friendly offerings. The challenge was to promote this new initiative and increase brand recall in a way that would deeply engage a targeted audience.

VDX.TV implemented a solution using interactive video-driven ad units. The campaign featured a customizable canvas with impactful video, an interactive gallery for browsing car models, and a clear call-to-action to book a test drive. The results were highly successful, with VDX.TV delivering a 2.15% engagement rate (double the benchmark), an average time spent of 14.31 seconds, and driving 42% of users to interact with the car models tab.

Lexus South Africa