Case Study: a leading global CPG brand boosts awareness and reaches new audiences with VDX.tv

Leading Global CPG Brand reaches 540,980 users with VDX.TV

The customer, a leading global CPG brand, sought to raise awareness for a new product line and generate interest in new flavors by reaching audiences beyond their YouTube and social campaigns. They partnered with the vendor VDX.tv to implement an omnichannel video solution.

VDX.tv employed a tailor-made, video-driven experience across digital platforms to drive engagement. Their proprietary targeting helped the client reach unique users on desktop, mobile, and instream. The campaign successfully reached over 540,000 unique users, generated over 405,000 billable views, and achieved a 3.94% engagement rate and a 0.79% click-through rate, surpassing all benchmarks.

Leading Global CPG Brand