Case Study: Laneige Boosts Brand Trust and Product Consideration with VDX.TV

Laneige boosts brand opinion by 78.3% with VDX.TV

Laneige, a beauty brand, faced the challenge of building consumer trust and standing out in a highly competitive market for the launches of its Water Bank Moisturizers and Bouncy & Firm Serum. To address this, they partnered with vendor VDX.tv to implement its interactive, video-driven advertising solutions across multiple screens.

VDX.tv deployed a cross-device campaign using CTV, OTT, desktop, mobile, and DOOH. The solution featured interactive ad units with shoppable galleries, "Before & After" sliders, QR codes, and credibility boosters to educate consumers and create frictionless paths to purchase. This strategy from VDX.tv delivered significant results, including a 78.3% lift in brand opinion and a 61.1% increase in brand consideration for the Water Bank Moisturizer.

Laneige