Case Study: Lancôme drives awareness and consideration with VDX.tv TV Magnify and Video Magnify

Lancôme drives 96% CTV completion with VDX.TV

Lancôme, a global skincare brand, partnered with VDX.tv to raise awareness and drive consideration for its new Teint Idole Ultra Wear product range. The challenge was to educate target consumers about the new products and magnify the brand message across relevant households effectively.

VDX.tv implemented an omnichannel campaign using its TV Magnify and Video Magnify solutions, featuring innovative video-driven ad units delivered across CTV, desktop, and mobile devices. This approach included interactive elements to engage and educate users. The VDX.tv campaign achieved significant results, including a 96% CTV completion rate, a 26% interaction rate, and a 71% view-through rate, successfully increasing product awareness and consideration.

Lancôme