Case Study: JobsOhio boosts awareness and consideration with VDX.TV interactive video campaigns

JobsOhio boosts aided awareness 8.9% with VDX.TV

JobsOhio, an organization dedicated to economic development, aimed to attract new companies in technology, healthcare, and finance to Ohio. Their challenge was to generate awareness and favorability among key business decision makers through a digital campaign. They partnered with the vendor VDX.tv to implement an interactive, full-funnel video strategy.

VDX.tv implemented high-impact, interactive video ad units across CTV, desktop, and mobile. Their solution included customizable canvases with QR codes and multi-tab units to drive engagement and move users down the funnel. This strategy, validated by Dynata, successfully drove significant lifts across all key brand metrics for JobsOhio, including an 8.9% lift in aided awareness and a 7.3% lift in consideration.

JobsOhio