Case Study: Jägermeister boosts attention and engagement with VDX.tv interactive video ads

Jägermeister boosts average time spent to 15.13s with VDX.TV

Jägermeister, a German alcohol brand, sought a new way to showcase its "Be the Meister" TV commercial and drive traffic to its website for cocktails and apparel. To achieve this, Jägermeister and its media agency partnered with VDX.tv for its customized and interactive video experiences to engage their target audience.

VDX.tv implemented a video-driven campaign using its interactive multi-tab units across desktop, mobile, and instream. The solution featured tabs for exploring apparel and cocktail recipes, driving users to the brand's e-commerce platform. VDX.tv also partnered with Moat Analytics to ensure superior viewability. The results included an average time spent of 15.13 seconds (70% higher than benchmarks) and a CTR of 1.71% (2.5X higher than benchmark), demonstrating high audience engagement.

Jägermeister