Case Study: Innisfree boosts brand opinion and purchase intent with VDX.tv interactive video

Innisfree boosts purchase intent 18% with VDX.TV

Korean skincare brand Innisfree sought to drive awareness and retail sales for its hydrating and energizing Green Tea Collection. The challenge was to educate consumers on the product benefits and influence purchases at Sephora’s online store. To meet this goal, Innisfree partnered with vendor VDX.tv to implement a cross-device interactive video solution.

VDX.tv's solution combined precise audience targeting with high-impact video across CTV and online. The campaign used interactive features like QR codes and product galleries to allow consumers to explore and shop the line directly. This strategy delivered significant results for Innisfree, including a 42% lift in brand opinion, an 18% lift in purchase intent, and a 40% higher engagement rate on CTV. VDX.tv's interactive video platform successfully connected the brand with relevant beauty shoppers to influence purchase decisions.

Innisfree