Case Study: Hyundai drives sales event engagement with VDX.TV

Hyundai boosts qualified engagement 70% with VDX.TV

Hyundai, through its agency Hearts & Science, wanted to drive awareness for its Tucson Runout Sales Event and highlight the features of its various models in a way that aligned with its brand identity of style, innovation, and value. To meet this challenge, they partnered with vendor VDX.TV to implement a video advertising solution.

VDX.TV implemented its video ad units across desktop, mobile, and in-stream, featuring a comparison slider, an interactive product gallery, and a clear call-to-action. Using a CPV pricing model that guaranteed 100% viewability and a custom audience blend for precise targeting, the campaign successfully engaged qualified consumers. The solution delivered a significant result, with 70% of all interactions coming from qualified consumers engaging with the different Hyundai models.

Hyundai