Case Study: Hill’s Pet Nutrition boosts pet health engagement with VDX.tv interactive video ads

Hill’s Pet Nutrition drives 4.00% CTV engagement with VDX.TV

Hill’s Pet Nutrition sought to educate pet owners about pet obesity and promote its science-based nutrition products. To address this challenge, the company partnered with vendor VDX.tv to launch an interactive video advertising campaign.

VDX.tv implemented an omnichannel solution using its interactive TV Magnify and Video Magnify ad formats. These featured elements like educational galleries, product showcases, and QR codes to drive engagement. The campaign achieved exceptional results, including a 4.00% engagement rate, over 119,000 total engagements, and an average of 26.3 seconds spent interacting with the ads, successfully raising awareness and reinforcing Hill's position as a trusted industry leader.

Hill’s Pet Nutrition