Case Study: Greenpeace drives petition sign-ups and lowers CPA with VDX.tv

Greenpeace drives 3,466 petition sign-ups with VDX.TV

Greenpeace aimed to raise public awareness about protecting oceans from threats like plastic pollution and to drive traffic for a full film and petition sign-ups. VDX.tv collaborated with Greenpeace's agency, Opticomm, to address this challenge using a bespoke creative ad unit.

VDX.tv implemented an engaging, interactive ad unit and used its proprietary interest-based targeting to optimize for engaged users. This solution drove 11,108 clicks to the website and 3,466 petition sign-ups within the first week, making it the main driver for signatures. VDX.tv also achieved a 72% reduction in CPA and an 80.28% increase in video completion rate, with viewability independently verified by MOAT.

Greenpeace