Case Study: a government transportation organization achieves local awareness and education with VDX.TV

Government Transportation Organization reaches 270K users with VDX.TV

The customer, a government transportation organization, aimed to raise awareness and educate citizens in three specific regions about upcoming local road and rail disruptions. To complement their existing television campaign, they partnered with VDX.TV to amplify their video messaging across desktop, mobile, and instream platforms.

VDX.TV implemented a solution using tailor-made video ad units that dynamically served geo-specific messaging based on a user's location. They employed reach maximization technology with postcode targeting to maximize reach while avoiding oversaturation. This strategy resulted in reaching 270,000 unique users with a high average in-view time of 30.95 seconds, an engagement rate of 3.81%, and an interaction rate of 26.67%.