Case Study: Ford achieves higher engagement and video completion with VDX.tv

Ford boosts CTV engagement to 5.00% with VDX.TV

Ford needed a unique campaign to promote the Ford Escape SUV and efficiently drive awareness among its target audience while minimizing media wastage. To overcome this challenge, they partnered with vendor VDX.tv for a cross-device, interactive video solution.

VDX.tv implemented a data-driven campaign using their TV & Video Magnify solutions to target three core audience segments with personalized, sequential messaging across CTV, desktop, and mobile. This strategy delivered outstanding results for Ford, including a 9.98% interaction rate, a 1.70% click-through rate that was 76% above the industry benchmark, and an additional 231+ hours of user attention, achieving their goals with a high degree of media efficiency.

Ford