Case Study: Distell drives engagement and qualified traffic with VDX.tv Full Video Experience

Distell drives 19.51% post engagement CTR with VDX.TV

Distell, a multinational brewing and beverage company, sought a partner to bring exposure to its Savanna Virtual Comedy Bar initiative. The challenge was to build excitement and support local comedians during the COVID-19 lockdown. They collaborated with VDX.tv, leveraging its Full Video Experience solution to meet this goal.

VDX.tv implemented a solution using rich audience targeting and tailor-made video units. This approach gave users interactive control and achieved a 19.51% post-engagement click-through rate and a 2.74% engagement rate. The campaign also recorded a 13.29-second average time spent and 100% viewability, successfully driving qualified traffic to the initiative's website.

Distell